Sevila Beauty Academy
WebsiteNeustadt (Wied), Germany
Multilingual (DE/EN/TR) website for a beauty studio & academy in Germany: treatments, trainings, events and appointment requests.
WebDE · EN · TRSEO
Visit websiteChannel, revenue and web consulting for hotels
Your hotel's online sales, run by someone who knows hotels from the inside
I open and manage your channels on Booking.com, Expedia, Agoda, Trip.com and with travel agencies. With a pricing and discount setup I developed myself, I protect parity and increase visibility; my goal is to move your hotel up in relevant searches. A website that takes bookings, Google and Meta ads, and rate tracking with n8n and AI are part of the same job.
28 years in the fieldI work with a select number of hotelsGlobal · TR · DE · EN · NO · RU
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Semih Daban
Hotelier · hotel consultant
Global
About me
From the lobby to the extranet: I'm Semih Daban.
“A hotelier who understands technology, and a developer who knows hotels.”
I worked in hotels for 28 years: in front office, operations and management. I know how a lobby fills up during a busy group check-in, and what happens when the PMS and the channel manager stop talking to each other. In Lara I managed two hotels at the same time, 125 rooms in total; on a bed-and-breakfast basis we built a strong ADR in the upper band of the region.
For years I watched OTA parity gaps and commission wars from the other side of the table. Now, at Nuitask, I bring that experience to hotels' online sales: channel management, revenue management, web and AI. I work with a select number of hotels and log into the extranets myself. There's no sales team in between; the person who works out your prices and gets back to you is me.
What I bring
- 01Hotel operationsHotel operations from A to Z: front office, crises and team management.
- 02Revenue and distributionRevenue management, OTA channel management and distribution strategy; I know parity and commission from both sides of the table.
- 03TechnologyB2B API integrations, cloud infrastructure, modern web and AI; I have worked hands-on with servers too.
- Field experience
- 28 years in tourism
- How I work
- A select number of hotels
- Markets
- Global
- Languages
- TR · DE · EN · NO · RU
Message me on WhatsApp— Semih Daban
Services
What I do for your hotel
Core service
Hotel consulting
Channel management, revenue management, OTA rankings and your website, handled by one person. I log into the extranets myself and work with a select number of hotels.
- 01
Channel management
Elektraweb, HotelRunner and OTA extranets
I open your property on Booking.com, Expedia, Agoda, Trip.com, Turkish travel agencies and local sites, and connect B2B distribution through HyperGuest and Nuitee. Room and rate mapping, allotments, stop sales and minimum stays are kept consistent in the channel manager, and so are cancellation and stay conditions across channels.
HotelRunner · Elektraweb · HMS · Roibos · HyperGuest · Nuitee
Learn more: Channel management - 02
OTA ranking and discount structure
Goal: the top positions
I set up the OTAs' discount programmes and promotions with a structure I developed myself, aimed at protecting parity while increasing visibility. Rates and combinations are set per hotel; we go through the details in the first call. The OTA decides the ranking; I build the setup that aims to move your hotel up and report on the results regularly.
Booking.com · Expedia · Agoda · Rate Parity
Learn more: OTA ranking and discount structure - 03
Direct bookings
Bookings through your own website, with no OTA commission
I connect a booking engine to your website and keep its rates in sync with the channel manager. Direct bookings carry no OTA commission; the booking engine or payment provider may charge its own fees, which we clarify upfront.
Booking Engine · Direct Bookings
- 04
Google and Meta ads
Google Hotel Ads, Google Ads and Meta Business
I set up and manage Google Hotel Ads, Google free booking links, Google Ads and Meta Business campaigns. We set the audience and budget together, based on your target markets, and I share results regularly.
Google Hotel Center · Google Ads · Meta Business Suite
- 05
Websites for hotels, spas and beauty
Fast, mobile-friendly, with a clear path to booking
I build websites in Turkish, German and English for hotels, spas and beauty businesses: fast pages, clear room and service information, a visible booking or contact button on every page and basic SEO settings. Examples: Sevila Beauty Academy, Dora Spa and DY Otel Danışmanlık.
Next.js · SEO · CRO · Booking Engine Integration
- 06
Channel and rate check
First, a look at where you stand
We go through your extranets and channel manager together: mapping errors, discount structure, rate differences between channels, cancellation policies, OTA page content and review scores. Afterwards I send you a written list of priorities.
OTA Audit · Rate Parity · Revenue Strategy
Learn more: Channel and rate check - 07
Automated rate and parity tracking
Alerts built with n8n
I build n8n workflows that check rates on your channels and across your competitor set regularly and send an e-mail when something differs. The parity monitoring I set up for hotels works the same way: if a channel sells cheaper, you know right away. AI only helps summarise the findings; the pricing decision stays with you and me.
n8n · Google Gemini · E-mail Alerts
- 08
Social media and Google Business Profile
AI drafts, I review
I plan content and posts for Instagram, Facebook and your Google Business Profile. AI produces drafts; I check that they fit your property, edit them and publish via Meta Business.
Instagram · Facebook · Google Business Profile
How I work
How I work, in four steps
- 01
where you stand
I look at your extranets, channel manager, rate plans and competitor set, and note what sells on which channel, how discounts are set up and where rate differences appear.
- 02
setup plan
Together we decide which channels to open and which rate plans, discount structure and conditions apply. I build the pricing and discount setup specifically for your hotel; we go through the details in the first call.
- 03
implementation
I set up channel connections and mapping, create the promotions in the extranets and, where needed, launch the website, booking engine, Google and Meta campaigns and n8n tracking workflows.
- 04
ongoing review
I track rates, parity and ranking regularly, and we adjust the settings together based on season, demand and results.
Tools I use every day
Systems I work with
Only tools I actually use with hotels are listed.
PMS and channel management
Elektraweb, Eptera, HotelRunner and HMS: systems where rates, allotments and reservations are managed.
Global OTAs and metasearch
Booking.com, Expedia, Agoda and Trip.com extranets; Airbnb and other global sales channels; visibility on Trivago and Tripadvisor.
B2B and wholesale distribution
Bedbanks, wholesalers and B2B connections: Hotelbeds, WebBeds, RateHawk, HyperGuest, Nuitee and more.
Turkish agencies and local OTAs
Domestic sales through Etstur, Tatilbudur, Jolly, Tatilsepeti, Enuygun, Otelfiyat and Prime Travel.
Marketing and measurement
Google Hotel Ads, Google Ads, Google Business Profile, Google Analytics and Meta Business.
- Google Hotel Center · Free Booking Links
Automation, AI and web
Rate and parity alerts with n8n, AI-assisted summaries and websites.
What does a rate analysis look like? (simulation)
This section is a simulation: it uses example data to show how competitor rate tracking and a recommendation work. No live data is used.
SIMULATION — The prices shown are not real; they are example data generated from your inputs. No real hotel names or live market data are used.
Your property (example)
Selected work
Projects
Websites I have built (Sevila Beauty Academy, Dora Spa, DY Otel Danışmanlık), apps I'm developing and sample sites going live soon.
Dora Spa
WebsiteAntalya, Türkiye
Multilingual website for a Turkish bath & spa in Antalya: programmes, gallery, reviews and booking/WhatsApp requests.
WebSpaBooking
Visit website
DY Otel Danışmanlık
WebsiteAntalya, Türkiye
Corporate website I designed and built for a hotel consulting firm in Antalya.
Web
Visit websiteApps in development and sites going live soon
Parity Hunter
Parity Hunter
Coming soonA parity tracking app I'm building: it compares your rates for the same room and date across channels and flags any difference.
Rate Parity
In developmentRate Hunter
Rate Hunter
Coming soonA competitor rate tracking app I'm building: it collects your comp set's rates regularly and shows changes on one screen.
Rate Shopping
In developmentDemo restaurant website
Demo restaurant website
DemoSample website for restaurants: menu, table requests and location. Coming soon.
DemoWeb
Coming soonSample hotel website
Sample hotel website
DemoSample website for boutique hotels, connected to a booking engine. Coming soon.
DemoWebBooking Engine
Coming soonPlatforms and channel managers I work with every day
Let's look at your hotel's channels together
Let's have a free, non-binding first call. Fill in the form or message me directly on WhatsApp; I reply personally.
Free first call
The first call is non-binding
In Turkish, German, English, Norwegian or Russian